Archive for the ‘Blog’ Category

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admin | March 1st, 2010 | No Comments »

I particularly like this article because it gives another perspective to the retweet button on Twitter.  What the heck is 'retweet' and why would I use it?  Read this article by Adam Sherk Buy Retin-A Without Prescription, and find out how to make the most of retweets. Online buying Retin-A, In working on my presentation for the Twitter Marketing Tactics session at SMX West next week I’ve been looking at the various types of share and retweet buttons used on news sites.

I’m partial to the Tweetmeme button, Retin-A brand name, Retin-A reviews, although displaying the number of tweets is a double-edged sword. It looks great when there are a lot of retweets; when there aren’t many it can weaken user perceptions of the content, online Retin-A without a prescription. Retin-A recreational, But regardless of which tool is used, the formatting of the tweet text is something that not every site is making the most of, where can i buy Retin-A online.

When users click a retweet button, they expect to see something along the lines of:

RT @[brand] [headline] [URL]

Mashable example tweet

That exact format does not need to be followed, but you want to minimize the work that users need to do before sending out the tweet, Buy Retin-A Without Prescription. Retin-A photos, You also want to guide them toward using compelling text that will encourage further retweeting.

Some tools automatically utilize the page’s title tag instead of the headline, Retin-A no prescription, Retin-A price, coupon, which can add unnecessary phrases to the tweet and force users to clean it up before sending.

In other cases no headline or descriptive text is provided, kjøpe Retin-A på nett, köpa Retin-A online, Retin-A dosage, as in this example fromTime:

Time example tweet

On this Silicon Alley Insider article, clicking the Twitter link in the share toolbar brings up nothing but the full length URL, buy no prescription Retin-A online, Retin-A steet value, which is interesting because a shortened URL is also displayed in the toolbar:

Silicon Alley Insider share toolbar

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If users click the “Share” link on that same toolbar they are shown a second Twitter link which produces this tweet:

Silicon Alley Insider example tweet 2

The problem here is that there is no branding for Silicon Alley Insider and users are less likely to click through when they don’t know the source, buy Retin-A without prescription. Retin-A australia, uk, us, usa, Also since SAI opted to use all caps in this particular headline and title tag, the resulting tweet comes off like shouting, order Retin-A online overnight delivery no prescription. Retin-A overnight, Finally, don’t forget to include the URL, order Retin-A from mexican pharmacy, Effects of Retin-A, as Newsweek did on this page:

Newsweek example tweet

That one is probably a technical glitch, buy Retin-A from canada, Retin-A blogs, but it’s a big one. Go tweet on


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Ghost Writer | February 22nd, 2010 | No Comments »

Since Iworks caters to both the traditional and digital media production Zithromax For Sale, industry, I found this of great interest.One of my fav feeds by Ed Richardson from the UK.
I've talked about the digital evolution that is occurring at a rapid rate within the digital and more traditional media agencies before, buy Zithromax no prescription. Zithromax long term, Where digital teams are having to grasp in greater detail traditional marketing metric requirements, and the approach of delivering media on a large scale to meet the new demands being placed on it from more traditional advertising sources, my Zithromax experience. Order Zithromax online c.o.d, Equally, how traditional media agencies are having to evolve their thinking in order to understand how the digital media format works, what is Zithromax. Where can i cheapest Zithromax online, Then leading on to how they can utilise the format to achieve the same results and metrics that their clients demand from press and television and other above the line formats.

The collaboration that is currently going on between more traditional agencies and digital agencies is producing some nice hybrid work, that takes the best from each of their key skills sets, Zithromax For Sale.

Digital agencies have a lot to learn from the more traditional channels, where to buy Zithromax, Zithromax over the counter, long may this relationship continue to grow.

There is a bridge being built between agencies through the sharing of knowledge and skills, Zithromax natural. Buy cheap Zithromax, An essential component of this bridge in understanding is a grasp of the difference between each of the respective production processes.

While delivering a banner campaign is likely to have a lot of parallels in general with running a campaign in a press channel, Zithromax without prescription, Low dose Zithromax, delivering a community engagement site is a different beast altogether. Zithromax For Sale, It's the delivery of community and engaging digital media that is the big differentiator between the more traditional formats and this is very much the type of digital investment that clients should be, and are, looking more often to leverage.

The main issue with estimating production demands of digital work is having a deep enough understanding of the technical requirements needed to deliver particular types of functionality, buy Zithromax without a prescription. Buy cheap Zithromax no rx, Where traditionally a change to copy on a press campaign might involve some additional spend with your creative agency to implement the changes, this type of change with experience is easy to estimate, after Zithromax. Zithromax trusted pharmacy reviews, However, how about changing a community site to allow visitors to login and tailor content to their own needs, Zithromax online cod. Zithromax schedule, It's not a simple matter of just placing a login link in the top right corner.

In order to complete this work there needs to be a lot database driven work implemented, not only to create the whole user account registration and management, but also to then associate the user account fucntionality with content on page, Zithromax For Sale.

Acquiring the insight into estimating work like this is a lot more complex than it might first seem and it's not something that most can produce off the back of their hand, canada, mexico, india. Zithromax images, I still rely on the technical development team, whom I trust, Zithromax alternatives, Cheap Zithromax no rx, to assist me with estimating this type of work

It is this relative complexity involved in the digital production process that will catch many out as they tentatively dip their toe for the first time into digital media.

During this transitional or learning process having an agency or individuals that you can turn to assist with this understanding is an essential component that any brand should be ensuring they have at this time, Zithromax pics. Zithromax coupon, As the media industry as a whole becomes more digitally aware technical understanding will become more common place; more will have a greater idea of the work required to complete a specific task. Zithromax For Sale, In the meantime traditional agencies will have to take the lead from more technically capable agencies when quoting and calculating work.

Attempting to scope functional and technical requirements to deliver digital elements without the requisite knowledge, Zithromax results, Zithromax without a prescription, in order to please a demanding client, can result in some potentially very expensive mistakes that will only harm your relationship with your client, Zithromax price. About Zithromax, Delivering digital work is very different from traditional formats. What appears to be a relatively simple process, buy generic Zithromax, Comprar en línea Zithromax, comprar Zithromax baratos, to the untrained eye, often takes more resources than expected to deliver, Zithromax duration. Zithromax canada, mexico, india, Equally sometimes there may be a method to deliver something seemingly complex more easily with the right knowledge.

Having a good production management process/team in place with digital media is essential to providing you with the reassurance that you will receive the value for money that you are calculating for your campaign, no prescription Zithromax online. Zithromax samples, This isn't intended to be interpreted as a "holier than thou" praise of digital agencies, far from it, order Zithromax from United States pharmacy.

More of an encouragement to trust in those that hold the expertise to be able to advise you correctly, leaving you with an informed process to deliver what you desire.

Source: Digital Signals , "Managing the difference between traditional and digital media production".

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Ghost Writer | January 12th, 2010 | No Comments »

Buy Zithromax Without Prescription, Can companies adapt to a new way of doing business when it comes to outsourcing more smartly.

Here is a great article I stumbled across my Twine feeds, purchase Zithromax online. Online buying Zithromax,  Glen Engstrand talks about traditional outsourcing and "smart" outsourcing.  I found it pretty useful in establishing my company become the "one-stop" outsource for IT and Internet Solutions, Zithromax dangers. Zithromax dose,  Very interesting read.  Worth checking out, Buy Zithromax Without Prescription.

It's an age old question, cheap Zithromax. Zithromax brand name, What work to outsource and what work to keep in-house.

Let's examine the two extremes in order to understand better what the trade-offs are, Zithromax pictures. Zithromax from canadian pharmacy, When all work is done by employees then you either have to keep payroll large enough to handle peek activity at all times or allow morale to suffer from rolling layoffs. Buy Zithromax Without Prescription, When all work is done by consultants, then you have no in-house competency and the knowledge of your company walks out the door when the consultant does.

Or does it, order Zithromax no prescription. Zithromax mg, The whole point to Knowledge Management and Expertise Management is to capture best practices and people for your company. KM and EM keeps competency in-house even when there is high turn-over in employment, purchase Zithromax online no prescription. Zithromax forum, Are you starting to connect the dots.

If KM and EM can keep competency in the company even when employees leave then it can also work when consultants leave too, Buy Zithromax Without Prescription. For that matter, doses Zithromax work, Taking Zithromax, companies that heavily invest in KM and EM can leverage that investment to keep payroll low without suffering from ill affects of the brain drain that normally ensues from high turn over.

This smarter way to outsource is one of the major value propositions of Virtual Enterprise Networks but there's a little more to the secret sauce than a strong KM policy, Zithromax description. Herbal Zithromax, Most meetings will not be held where everyone is physically in the room. It takes special skills to collaborate on-line, Zithromax no rx. Buy Zithromax Without Prescription, Good knowledge workers are going to have to learn how to work effectively in geographically distributed environments. Is Zithromax addictive, Just as office workers have had to learn how to email more effectively, they will also have to learn how to blog, fast shipping Zithromax, Buy Zithromax from mexico, wiki, wave, buy Zithromax online no prescription, Buying Zithromax online over the counter, tag, chat, Zithromax from canada, Zithromax interactions, and micro-blog more effectively too.

Social skills will also need an upgrade, get Zithromax. Online buying Zithromax hcl, How do you build team spirit when you can't see everyone's body language. How do you use humor that can cross time zones and cultural barriers, Zithromax maximum dosage. Japan, craiglist, ebay, overseas, paypal, I go into more detail on this in this white paper called 7 Reasons Why Cost Conscious Companies Are Revisiting Smart Outsourcing.

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admin | January 4th, 2010 | No Comments »

Zolpidem For Sale, Social media is becoming more and more relevant in the marketing industry.

Besides big brands like Dell, Zolpidem street price, Purchase Zolpidem, Whole Foods, Pringles and Zappos, discount Zolpidem, Where can i buy cheapest Zolpidem online, many small businesses are pouring time and money into this new media.

However, Zolpidem reviews, Zolpidem class,  the big brothers didn’t just throw their money in without sophisticated matrices to measure their ROI. But how about us, Zolpidem for sale, Zolpidem brand name, the small beings. In this article you will find some ways to go about measuring your ROI, online buy Zolpidem without a prescription.

Define Your Business Goals

To successfully anchor your ship to the correct shore, you have to be clear about your business goals right from the start, Zolpidem For Sale. Zolpidem recreational, There are independent measurement methods catered to different business goals, such as those below:

1, low dose Zolpidem. Is Zolpidem addictive, Web Traffic & Sales

Google Web Analytics is really useful when it comes to measuring traffic and sales. It also provides you with valuable insights on your traffic sources, buy cheap Zolpidem. Canada, mexico, india, The data collected in the table below is gathered from Google Analytics, telling you clearly how many visits to your website did each source bring you, fast shipping Zolpidem.

GA Table Zolpidem For Sale, Say if you invested $3,000 on social media marketing per month and assuming your sales conversion rate is 0.5% and your average unit profit is $50, your ROI calculation would look like this:

• Cost Per Click (CPC): 3,000 ÷ (82,284 + 52,465) = $0.022 (Probably cheaper than an Adwords Campaign)

• Converted Clicks: (82,284 + 52,465) x 0.5% = 673

• Total Sales: 673 x 50 =$33,650

• ROI: 33,650 ÷ 3,000 = $11.21 per dollar invested

With Google Analytics, you can see which geographical locations your traffic sources are from, the percentage of returning visitors, drop rate and et cetera. Zolpidem samples, How you use Google Analytics will very much depend on how you want to measure your ROI.

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Like MailChimp, if your Twitter account (or any other social media sites) is used for Customer Service purposes, taking Zolpidem, Zolpidem maximum dosage, a simple survey would be sufficient to measure customer satisfaction.

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3, Zolpidem no prescription. Australia, uk, us, usa, Your Branding Effect

Branding, as always, Zolpidem dangers, Zolpidem from canadian pharmacy, is hard to quantify. But with real-time searches on Facebook and Twitter, purchase Zolpidem online, Zolpidem long term, quantifying the number of updates that contain related keywords could give you an inkling of how much influence your brand has in the respective communities.

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It seems that Apple enjoys greater buzz in Twitter (474 counts) than in Facebook (4 counts). This result is collected in 15 minutes Zolpidem For Sale, Numbers are not the only thing that you should be concerned with. You should draw out a couple of sample updates to track if it involves something positive or negative, Zolpidem interactions. Buy Zolpidem from mexico, Be sure to react fast if you sense negative vibe spreading across the social media realm.


There is no perfect solution to measure social media ROI, Zolpidem treatment. Zolpidem wiki, Measurements vary according to the company’s objective and what was presented were some generic ways to measure common objectives.

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admin | January 4th, 2010 | No Comments »

Buy Ultram Without Prescription, While most of us are preparing New Year resolutions and counting down to 2010, many marketers are thinking about the marketing channels to invest this coming year. Ultram pics, Is social media part of your plan. If not, Ultram mg, Order Ultram from mexican pharmacy, the four points below might sway your thinking.

1, online buying Ultram. Ultram australia, uk, us, usa, Social Media ROI Is Proven

Social media helps companies make money. This awesome video by @equalman would be enough to convince you, Buy Ultram Without Prescription.

Catch this post for tips on social media ROI measurement.

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Big companies are shifting to social media – just think about the number of big brands using Facebook and Twitter, buy Ultram no prescription. Ultram price, Burberry’s Facebook trench coat campaign has been a rocking success and Pepsi had dropped its Super Bowl Ad to focus on a $20 million social media campaign.

Mashable wrote:

Rather than spending money on a Super Bowl ad, Ultram photos, Buy no prescription Ultram online, Pepsi will launch the Pepsi Refresh Project on January 13, 2010, Ultram gel, ointment, cream, pill, spray, continuous-release, extended-release. Buy Ultram Without Prescription, At that time, users can submit their ideas to Pepsi for ways to refresh their communities, making the world a better place. Cheap Ultram no rx, Voting will begin on February 1, 2010, where can i find Ultram online, Ultram coupon, and the projects that get the most votes will be funded by Pepsi. Pepsi expects to spend $20 million to fund thousands of projects.

3, Ultram street price. Ultram results, Social Media Is Widely Used

Facebook has 350 million users and I’m guessing Twitter has at least more than 30 million users. From the recent Hitwise data, buy cheap Ultram no rx, No prescription Ultram online, 5 out of the 10 top search terms are social media related. If social media doesn’t dominate the world, it at least dominates the web, Buy Ultram Without Prescription.

This video, buy Ultram online cod, Kjøpe Ultram på nett, köpa Ultram online, again by @equalman has perfectly illustrated how social media is causing a fundamental shift in the way we communicate.

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