Leigh Fazzina was laying on the ground, panicking. Her bike was crushed. Her helmet, which had just flown off her head, had a big dent in it. She was coughing, dry heaving, spitting up dirt. That’s when she turned to

Twitter

.

“I’ve had a serious injury and NEED Help! Can somone please call Winding Trails in Farmington, CT tell them I’m stuck bike crash in woods,” she tweeted at 7:05 p.m. on Tuesday.

Earlier that day, Fazzina and her cousin had entered a mini-triathlon at Winding Trails, an outdoor resort in Farmington. Fazzine, who runs a Philadelphia-based health care public relations and social media communications consultancy, took a wrong turn and headed deep into unfamiliar woods.

As she road downhill, Fazzina’s bike hit roots and and the cyclist flew over her handlebars.

“When in air all I kept thinking was ‘OMG – I’m going to break my neck!’ And there is no one out here with me!,” she wrote on her Web site.

She hit the ground, and her bike struck her as she landed.

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I particularly like this article because it gives another perspective to the retweet button on Twitter.  What the heck is ‘retweet’ and why would I use it?  Read this article by Adam Sherk and find out how to make the most of retweets.

In working on my presentation for the Twitter Marketing Tactics session at SMX West next week I’ve been looking at the various types of share and retweet buttons used on news sites.

I’m partial to the Tweetmeme button, although displaying the number of tweets is a double-edged sword. It looks great when there are a lot of retweets; when there aren’t many it can weaken user perceptions of the content. Read More

Since Iworks caters to both the traditional and digital media production industry, I found this of great interest.One of my fav feeds by Ed Richardson from the UK.
I’ve talked about the digital evolution that is occurring at a rapid rate within the digital and more traditional media agencies before.

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