I particularly like this article because it gives another perspective to the retweet button on Twitter.  What the heck is ‘retweet’ and why would I use it?  Read this article by Adam Sherk and find out how to make the most of retweets.

In working on my presentation for the Twitter Marketing Tactics session at SMX West next week I’ve been looking at the various types of share and retweet buttons used on news sites.

I’m partial to the Tweetmeme button, although displaying the number of tweets is a double-edged sword. It looks great when there are a lot of retweets; when there aren’t many it can weaken user perceptions of the content. Read More

Since Iworks caters to both the traditional and digital media production industry, I found this of great interest.One of my fav feeds by Ed Richardson from the UK.
I’ve talked about the digital evolution that is occurring at a rapid rate within the digital and more traditional media agencies before.

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Can companies adapt to a new way of doing business when it comes to outsourcing more smartly?

Here is a great article I stumbled across my Twine feeds.  Glen Engstrand talks about traditional outsourcing and “smart” outsourcing.  I found it pretty useful in establishing my company become the “one-stop” outsource for IT and Internet Solutions.  Very interesting read.  Worth checking out.
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Social media is becoming more and more relevant in the marketing industry.

Besides big brands like Dell, Whole Foods, Pringles and Zappos, many small businesses are pouring time and money into this new media.

However, the big brothers didn’t just throw their money in without sophisticated matrices to measure their ROI. But how about us, the small beings? In this article you will find some ways to go about measuring your ROI.

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While most of us are preparing New Year resolutions and counting down to 2010, many marketers are thinking about the marketing channels to invest this coming year. Is social media part of your plan? If not, the four points below might sway your thinking.

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